Before diving into the basics of how to make an explainer video for your company, let’s examine what exactly an explainer video is. They’re videos used to introduce new products or services to customers, and are frequently used on websites, social media, and email marketing campaigns.
WHAT IS AN EXPLAINER VIDEO?
An explainer video is a short, animated video that quickly and concisely explains who your company is and what it does. These videos are typically used on websites and social media, as a way to engage potential customers and explain your products or services in an engaging and easily digestible way.
Explainer videos can be extremely effective in driving conversions, as they provide a quick and easy way for viewers to understand what your company does, without having to read through long blocks of text. When done well, explainer videos can be highly entertaining and engaging, making them more likely to be watched all the way through and shared with others.
If you’re thinking about creating an explainer video for your business, there are a few things to keep in mind.
3 Tips for a Great Explainer Video
- Make your video clear, concise, and to the point.
- Ensure that it is visually appealing and uses engaging animations and graphics.
- Match the content in your explainer video to reflect your brand’s personality and tone.
Creating an explainer video can be a great way to boost your website’s conversion rate and reach a wider audience. If you keep the above tips in mind, you’ll be well on your way to creating a successful explainer video that will help grow your business.
Now let’s dive right in to how to make an explainer video.
WHAT SOFTWARE DO I NEED?
Creating an explainer video doesn’t have to be expensive or time-consuming. There are a number of explainer video software programs that make it easy to create high-quality videos without any prior video production experience.
There are a number of explainer video software programs on the market that can help businesses create explainer videos. Here are three of the most popular options:
1. VideoScribe, known for its ability to create whiteboard animation videos.
2. Explaindio, known for its ease of use and wide range of customization options.
3. EasyVSL, known for its simple interface and powerful video creation tools.
Each of these software programs has its own unique features and benefits. Which explainer video software program is right for your business will depend on your specific needs and objectives. But all three of these programs are great options worth considering. If you need help to better align the content of your video with your business’ long term goals let us help you.
STEP ONE – TARGET AUDIENCE
When creating an explainer video, it’s important to keep your target audience in mind. This will help you determine the style, tone, and length of the video. For example, if you’re targeting busy professionals, your explainer video should be short and to the point. If you’re targeting a younger audience, you can be more creative with your approach. If you have yet to define and refine your target market and audience take a look at this article. Through each step keep in mind the target audience and what you want them to take away from the video.
STEP TWO – SCRIPT
Once you’ve decided on the format of your explainer video, it’s time to start writing the script. The script should explain the product or service in a clear and concise way.
Writing a script for an explainer video can be a challenge, but there are some key things to keep in mind that will help you create a successful video.
– Keep it short: Explainers should be no more than 2 minutes long. Anything longer than that will lose the audience’s attention. You want to make sure your message is clear and concise.
– Write for your audience: It’s important to write your script with your target audience in mind. What information do they need to know? What would be most helpful for them to understand your company or product? Which phrases and terminology should you use or avoid?
– Engage your audience: Use storytelling, humor, and visuals to keep your audience engaged throughout the video.
– Call to action: Include a call to action at the end of your explainer video so that viewers know what to do next. This could be signing up for your product, visiting your website, or following you on social media.
By following these tips, you can write a successful explainer video script that will engage and inform your audience.
STEP THREE – ANIMATION
Once the script is completed, it’s time to start animating the video. There are a number of software programs that make it easy to create animated explainer videos. Choose a program that is easy to use and has a wide range of templates and animation options.
Animation can help explainer videos in a number of ways:
- Grab the viewer’s attention and make your video more visually appealing.
- Explain complex concepts by breaking them down into smaller, more manageable pieces.
- Add a touch of personality to your video and make it more memorable.
If you’re thinking about adding animation to your explainer video, there are a few things to keep in mind. Decide what kind of animation style is right for your video and your brand. There are many different styles to choose from, so it’s important to do some research and find one that will fit well with the overall tone and message of your video and company.
Also, make sure that the animation is properly integrated into the overall video. It should be used to support the story, not overwhelm it. Finally, you’ll need to make sure that the animation is of high quality and fits with the overall budget of your project.
Animation is a great way to add interest and explain complex concepts in your explainer video. By taking the time to choose the right style and integrate it correctly into your video, you can create a powerful and memorable marketing tool.
STEP FOUR – VOICEOVER
When you’re creating an explainer video for your company, one of the key decisions you’ll need to make is choosing a voice-over artist. The right voice-over artist can help bring your explainer video to life and make it more engaging for viewers. The voice-over artist should be able to capture the tone and style of your company’s brand as well as communicate complex ideas in a clear and concise way.
In finding the right voice-over artist, consider the length of your explainer video. You’ll want to choose a voice-over artist who can deliver a performance that’s appropriate for the length of your video.
As with everything, think about your budget. You’ll want to choose a voice-over artist who fits within your budget for the project. This may mean hiring a professional voice actor, or selecting someone from your team.
Choosing the right voice-over artist for your explainer video is an important decision to help make your video more successful.
YOU’RE DONE!
Creating an explainer video for your company doesn’t have to be difficult or expensive. With a little planning and creativity, you can create a high-quality video that will help promote your product or service. If you need help in any of these steps, or just want someone else to create the video for you, book a Demo with Brynga today!