Launching a new business is always an exciting time, but it can also be daunting. How do you get the word out and start building reach for your startup? A business launch is no easy task – it requires a lot of hard work, dedication, and planning. Once your business is up and running, the next step is to start expanding and reaching new audiences.
Here are five tips to help you get started:
1. Make a plan.
“If you fail to plan, you are planning to fail.” – Benjamin Franklin
It’s important to have a plan for how you’re going to market your business. What platforms will you use? Who is your target audience? What are your goals? Having a plan will help you stay focused and achieve your objectives.
Ideally you’ll already have created your Brand Kit, developed your Brand Voice and have your Ideal Customer Profiles and Buyer Personas at the ready. If you need some guidance on how to develop your brand marketing kit, sign up for our newsletter and receive a step-by-step guide on how to build your own. Or connect with us today and we can do all the heavy lifting for you!
Taking the time to examine each aspect of your business and marketing plan will pay off in spades. A big mistake a lot of people make in the early stages of their startup is being overly excited and launch without a plan. If you’ve already done this and are just realizing how much more effort needs to go into developing your plan, that’s ok! Many businesses use a “relaunch” as a way to optimize their new company and push forward with a fresh marketing plan.
2. Create great content.
“It is quality rather than quantity that matters.” – Seneca
This is one of the most important things you can do to promote your business. Quality content that provides value to your readers will help you attract attention and build trust. Focus on your strengths and speak to your niche market. Have faith in your business! Show your audience through your content what they can expect from your company.
Once you’ve developed valuable content, use digital advertising to make sure your potential clients can see it. Paid advertising can be a great way to target specific audiences with your message. Offer free samples, discounts, or a referral program. Offering free samples or discounts is a great way to attract new customers, but may not be feasible depending on your startup’s initial capital. Having a referral program can reward current clients, ensuring their loyalty while also building your customer base. If you’re unfamiliar with how to implement a referral program learn more about Referral Programs and How to Use Them to Increase Sales.
Make sure to promote your offers on social media and in your advertising campaigns. Reach new customers and let them know about your business. Sites like Google AdWords and Facebook Ads allow you to focus your advertising efforts on people who are likely to be interested in what you have to offer.
There are many different types of advertising, so choose one that will reach your target audience. Remember to tailor your content to your target market. Trying to appeal to the masses will get you nowhere.
3. Get involved in social media.
“Content is fire, social media is gasoline.” – Jay Baer
Social media is a great way to reach a large audience and connect with potential customers. Be sure to create profiles for your business and post interesting, industry specific content regularly.
Social media platforms like Facebook, Twitter, and Instagram are great ways to connect with potential customers. For companies that are focused on B2B rather than B2C platforms like LinkedIn and Twitter should be your focus.
Make sure to create engaging content that will interest your target audience. Always having a Call To Action on your posts helps engagement and interaction with your brand. As with all content, your voice is incredibly important here. Brands with a strong voice that their audience can connect to, do far better with social media campaigns. Regularly posting is also essential to building your brand’s online presence. If socials are not something that is your strong suit, it’s highly recommended that you seek out a social media manager to assist with creating a content calendar and to maintain and manage all of your social campaigns.
4. Use SEO techniques.
“The best place to hide a dead body is the second page of Google search.” – Anonymous
Search engine optimization is critical for businesses that want to be visible online. Optimizing your website for search engines can help you attract more visitors. Not just that, but also attract more of the kind of visitors you want and need to grow your startup – your target audience. Employing SEO techniques helps your future clients find you when they are searching for services or products that you provide. The more of the right traffic that’s directed to your page, the better your rating and further up the page you’ll be. Maybe even on that coveted first Google result page.
There are many things you can do to improve your ranking, so be sure to research the best practices and apply them to your website. Remember to stay up-to-date with current trends in your industry. Keeping up with current trends is important for any business, but it’s especially important so you can engage with what is on people’s minds. Make sure to research the latest trends in your industry and find ways to incorporate them into your content. Make sure your website is optimized for the right keywords and that your content is high-quality and informative.
5. Get involved in your community.
“Alone we can do so little, together we can do so much.” – Helen Keller
Getting involved in local events and activities is a great way to get your business name out there. Attend trade shows, sponsor local teams or events, and participate in community fundraisers – all of these activities will help raise awareness of your startup.
By putting yourself in the public eye you’ll get to have face to face connection with your potential clients and start the train for desirable and hard to attain word of mouth recommendation. This also allows you to network with other business owners. Building relationships with other owners can be beneficial for both parties.
Join business groups, or collaborate on projects. By networking, you’ll create opportunities to promote your startup and learn from others in the industry. Trade shows and events are excellent opportunities to promote your business and meet new people both in the industry, and who are specifically interested in what you do. Attend events that are relevant to your business and make sure to have plenty of business cards on hand to pass out.
“Ideas are easy. Implementation is hard.” – Guy Kawasaki
Business owners are always looking for ways to grow their business or startup. Reaching new customers is essential to expanding and achieving success. The early days after launching your startup, are much like any day in business ownership and require lots of hard work. Expanding your business can be a challenge, but using these tips will help you reach new customers and achieve success.
Remember to keep your goals in mind and focus on providing value to your customers – this is what will ultimately help you succeed.
At Brynga we’re always happy to help you grow your brand and turn your hard work into happy customers. Schedule a demo with our team to see how we can help your startup reach amazing heights!