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Pages were designed to be the official public Facebook presence for brands, businesses, or public figures. If you create a Facebook Page, you can gain access to an unlimited number of followers and fans, these are the people who “like” the page and stay up to date with the content offered by the Page. The use of Facebook Pages for marketing and business can be an extremely effective way to grow your brand, when done properly. Pages work similarly to profiles, updating users with things such as statuses, links, events, photos and videos, and this information appears on the page itself, as well as in its fans’ personal news feeds.

Social Media Campaign Challenges and Fixes:

How to create and schedule social media posts across multiple platforms:

Free: You can use Facebook Business Manager’s own Publishing Tools to schedule posts. Remember that a Facebook marketing strategy cannot be completed without an organized schedule for all aspects of the campaign.

Paid: We recommend Buffer Publish for straightforward social media scheduling, 

Hootsuite for all-in-one social media scheduling, monitoring, and analytics, or Loomly for all-of-the above plus generating post ideas for social media.

Steps and tips to fix common Facebook Campaign problems:

Verifying content consistency with multiple team members involved in the posting process:

Using a consistent post style, and format gives your followers a way to know what to expect from your content and look forward to it. By using a Posting Scheduler and making sure all team members understand the expected layout and style of posts, will make it easier to manage overall content consistency for your Facebook Page. 

Managing your community and monitoring for campaign mentions, engagements, and opportunities:

Don’t ever make the mistake of managing a Business Page or Social Media campaign alone. Set up proper moderators, and Page admins to monitor engagements, mentions, and opportunities for organic growth. Social media content management software like Hootsuite or Loomly, can also help monitor the performance of your Facebook Page’s content and save your campaign managers some time. 

Reporting and tracking your content and campaign performance:

You can track your Facebook Page performance right in Facebook Business Manager in your Analytics section, or pay for an account through Hootsuite, or Loomly. 

Soliciting and curating user-generated content: 

Set a dedicated admin or moderator to curate user-generated content, and lead a team of early followers of your brand, the original “evangelists”, to generate content for your Page and gain new followers. Offering incentives like personalized discounts off products they already buy or an affiliate program, will keep current followers happy and work to bring in new customers and more followers. 

Optimizing your campaign to ensure your numbers keep growing:

Part of Facebook ad optimization is analyzing your Facebook ad accounts, and there are always some days and hours that outperform the rest. Go to your Facebook Ads Manager reports and use the Breakdown menu to break down your campaigns by Day and find out which weekdays contribute to the most conversions. Use the performance data from multiple Facebook campaigns to discover the best time for advertising and set your campaigns on a custom schedule, so that you only reach your prospects at the time with the highest potential.

Management challenges during a marketing campaign, to increase your Facebook reach and promote growth for your Page and brand, often stem from a lack of tools and infrastructure. Access to the right software and people can make the difference between failure and success. With the right tools you can minimize effort, expedite planning, and optimize your budget. Thankfully there are a lot of software options to choose from, and having the right plan and people in place prior to launch can grow your Facebook Business page quickly and efficiently. Don’t let prior attempts or setbacks stop you. Make a plan, execute, and continue to optimize your campaigns for growth, until you reach your desired results. 

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